# Pier 88 Unchained

---

# 25 million people

# in forced labor

# TODAY

---

# Today, the power is

# with the CONSUMER

---

### Many options but limited scope

# 30521

#### Tech tools against For consumers Human-trafficking

#### Work

---

# The needs identified

---

# Empowering shoppers with clear information to know if what they buy is made

# without slave labor with the ability to exert pressure on retailers if not.

---

# User Centric Process : Design With Empathy  
## User Research Prototyping Testing Iterating  
User survey Sketching/Wireframing Usability Testing Edits Based on Feedback User Interviews Brainstorming Synthesizing Results Continuous Iteration

### Prototyping

---

#### User Research Insights

#### How do I get involved?

58%

#### Slavery is IN STORES still a

73%

#### problem? AWARE

**96%**

#### 36% ONLINE WOULD PAY